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Eyes turn as MakeMyTrip jumps on the blockchain bandwagon with the NFT Series

NFTs will be used to explore Indian landscapes, with earnings going toward promoting sustainable tourism in the country.

On Monday, MakeMyTrip announced the debut of a limited-edition non-fungible tokens (NFTs) series. The money raised from the sale of the NFTs will be used to fund projects in India that promote sustainable tourism.

The NFTs honour the beauty and complexity of India’s diverse landscapes, and the artwork pays homage to some of the country’s most well-known as well as lesser-known destinations.

The first batch of NFTs visits Goa, Ladakh, Orissa, Himachal Pradesh, Kashmir, Kerala, Meghalaya, Rajasthan, and the Andaman Islands.

AI Generative Adversarial Networks were used to create the artwork (GANs). The Polygon Blockchain is used to create the NFT series.

The NFTs can be purchased on ngageN, an NFT marketplace, or through MakeMyTrip’s website or app. The NFT has a floor price of Rs 14,999 and 25 tokens per artwork.

“We are offering travel fans a never-before chance to be owners of this beauty in the digital arena,” said Sunil Suresh, MakeMyTrip’s Group Chief Marketing Officer.

MakeMyTrip Limited, which also owns and runs MakeMyTrip, Goibibo, and redBus, is an Indian travel firm. They offer services such as plane tickets, hotel reservations, rail tickets, bus tickets, and vehicle rentals, among others. The company has been looking for ways to boost environmentally friendly tourism.

Written by IOI

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