Chloe Clem’s unimpressed reaction to Disneyland, aged two, became an internet hit in 2013.
Since then, anyone expressing concern has been using this image as a meme.
Non-fungible tokens (NFTs) will be used to own the original digital image.
By obtaining an NFT, a piece of popular online content can be sold as if it were a physical artwork, such as viral memes and tweets.
Artists often retain the copyright of their works, which means they may continue to produce and sell copies, but the “original” belongs to the buyer.
Collectors have said they value having the “bragging rights” of owning an original more than a print or copy.
Katie’s video of her child reacting to the Disneyland surprise was uploaded to her Facebook page in September 2013.
When the camera panned over to the girl, Lily’s tears stopped, she said. Chloe’s cute side-eye face caught the internet’s attention.”
Chloe’s reaction became an internet sensation after more than 20 million people watched the video.
Upon opening Tumblr, “all I saw was Chloe’s face,” her mother said in an interview.
Chloe’s memes were overpowering to me. Even to this day, my friends and family send me memes they see on the Internet about her.
After only a few weeks, a Buzzfeed article had declared Chloe to be Tumblr’s patron saint and the “goddess of the web”.
They will now auction off the image as a non-profit trust. The starting bid for each auction is 5 Ethereum – a cryptocurrency worth roughly $15,000 (£11,00).
Following her research into the NFT market, Ms Clem decided to sell the meme.
“It’s a cool opportunity, especially if there’s a Chloe fan out there who loves this meme they’ll be able to own it. Even Chloe has said ‘that’s pretty cool’ – it’s a typical 10-year-old thing to say.”
Several billion-dollar NFT sales have boosted the ownership rights market for digital art.
A Malaysian businessman bought his first Twitter tweet from Twitter founder Jack Dorsey for nearly $2.9 million earlier this year.
Similarly, the woman who became a meme in April sold for $500,000 following the distribution of the meme. An overly attached girl meme that sold for $411,00 weeks later sold for $415,000.
Banksy fan did buy a fake NFT in August, because a hacker tricked him into thinking it was the real item. Fortunately for him, more than $336,000 was returned to him by the hacker.
Any money made from the sale, according to Mrs. Clem, will be used to help pay for her daughters’ education.
“Chloe is like, ‘I’d like to buy a horse, I’d like to build a Walt Disney World,’ but I’d just like to put her through college,” she says.
A Brazilian Google advert features Chloe, who has over 500,000 followers on Instagram.
“We’ve been able to travel to Brazil and do all these amazing things,” Ms Clem says. “[But] at the end of the day I’m just a stay at home mom with my girls.”