Ranveer Singh has signed on as the company’s first brand ambassador, according to CoinSwitch Kuber, India’s largest crypto exchange. In the ongoing CoinSwitch ad campaign “Kuch Toh Badlega” (Something will Change), this actor appears.
“We’re immensely proud to announce Ranveer Singh as our brand ambassador! India’s Crypto journey is not just simpler, but a whole lot entertaining too,” CoinSwitch Kuber Founder and Chief Executive Officer Ashish Singhal said.
Commenting on the announcement, Ranvir Singh said, “Glad to come onboard as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform.”
Recently, the crypto exchange had reached unicorn status during a funding round led by Andreessen Horowitz and Coinbase Ventures, with investors betting on growing demand even as the industry faces regulatory uncertainty.
CoinSwitch reported raising $260 million at a valuation of $1.9 billion. As well as Andreessen Horowitz, Sequoia Capital, Tiger Global Management and Ribbit Capital also invested in the fund. This was Andreessen Horowitz’ first investment in an Indian startup.
In less than 14 months of operation, the Bangalore-based startup was able to amass more than 10 million customers and become India’s largest cryptocurrency platform. Bitcoin, Ethereum, and other cryptocurrencies remain popular despite the fact that authorities are scrutinizing their purchase and sale.
CoinSwitch is a crypto exchange aggregator that was launched in 2017.
This is intended to help CoinSwitch reach 50 million users, create new crypto products, including lending for retail investors, and scale its technology workforce. The company also plans to launch an ecosystem fund and tap institutional clients.
India does not recognize cryptocurrency as legal tender or a regulated digital currency.
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