Google is experimenting with new artificial intelligence to better comprehend the purpose behind search queries, with the hopes of providing more relevant results for consumers seeking assistance amid personal crises.
Google announced in a blog post on Wednesday that it would begin using MUM, an AI model that detects “a wider spectrum of personal crisis inquiries” more correctly, in the coming weeks. The concept is intended to better grasp the purpose behind search queries and offer the searcher with quick meaningful information. The new model, according to Google, will aid its search engine in answering questions on suicide, sexual assault, substance misuse, and domestic violence.
Another AI model called BERT, according to the business, lowered the number of unwelcome sexually explicit results returned by the search engine. BERT, according to Google, has already reduced “unexpected shocking results” by 30% in the last year.
The new AIs are intended to provide results that more precisely represent the searcher’s intent. When persons in crisis search, Google may simply retrieve the phone number for the National Suicide Prevention Hotline. However, because depression is a complicated condition, the cause of user requests isn’t always evident to Google’s search engine.
Suicide information is simple to locate on social media networks, and tech platforms have grappled with it. According to the Centers for Disease Control and Prevention, suicide is the biggest cause of death in the United States, accounting for about 46,000 fatalities in 2020.
BERT, according to Google, has helped to eliminate explicit results related to ethnicity, sexual orientation, and gender.