As part of a historic partnership, Hero Indian Super League (Hero ISL) announced on Wednesday it will launch exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season.
Terra Virtua is a platform for collecting entertainment collectibles that was launched in 2017. It provides value for digital asset collectors by offering them the opportunity to display their virtual goods in augmented reality, virtual reality, and 3D on PCs, all using blockchain technology. They connect fan-based communities and turbo-charge fandom through the latest in mobile and gaming technology.
Terra Virtua offers a wide selection of themed digital collectibles based on popular movies, television shows, and comic books. Terra Virtua’s first entry into the dynamic sports ecosystem is this partnership with the Hero ISL.
Hero ISL becomes India’s first sports franchise to launch a digital collectible series, driving the rapid growth of the NFT market in the country. Terra Virtua is also entering the dynamic sports ecosystem for the very first time.
Terra Virtua will produce unique digital collectibles featuring each of the 11 teams in the Hero Indian Super League, thanks to its licensed partnership. Terra Virtua’s unique marketplace will provide fans with the opportunity to purchase and trade memorabilia from a number of highlights, player cards, and in-game highlights of the Hero ISL since its inception in 2014.
Hoshedar Gundevia, CEO of Hero ISL said: “Digital collectibles are one of the most talked about ways for fans to engage in 2021, and our professional association is keen to keep pace with the demands of our millennial and Gen Z audiences.”.
“We are extremely excited to be working with Terra Virtua to remain at the forefront of the next wave of innovation around fan engagement. Digital collectibles offer innovative opportunities for the league and its clubs to connect with the growing Indian football market and attract newer audiences.”
“This is a sign of big things to come for Indian and international sports,” states Terra Virtua CEO and cofounder Gary Bracey. The partnership represents a fundamental change in how sports fans will interact with their favorite teams, enabling them to collect and exchange digital player merchandise with their neighbors.
“The partnership also demonstrates strong, continued growth in the NFT market, reinforcing that digital collectibles are the future of fan merchandise and digital art.”
The details of the items will be announced ahead of the Hero ISL 2021, which begins on 19th November with ATK Mohun Bagan versus Kerala Blasters FC at Fatorda (Goa).