Virtual Worlds and NFTs are discussed in CVS trademark filings.
On February 28, 2022, CVS submitted a number of trademark applications with the USPTO, and the registrations were announced on March 4. A number of virtual products and non-fungible token (NFT) concepts are discussed in the CVS-Health trademark file #97287237. The filing states in section 1(a):
Downloadable virtual goods, namely, a variety of consumer goods, prescription drugs, health, wellness, beauty, personal care products, and general merchandise for use online and in online virtual worlds.
Section 1(b) is similarly defined, but with the addition of “digital assets and digital collectibles offered as non-fungible tokens (NFTs).” CVS Health’s trademarks for virtual products and digital collectibles join a plethora of other well-known firms that have filed similar metaverse-related trademarks with the USPTO.
McDonald’s filed metaverse and NFT-related trademarks with the USPTO in mid-February, and Walmart filed metaverse and NFT-related trademarks with the USPTO in mid-January. New Balance, Puma, and Crocs have all recently filed metaverse trademarks. According to the CVS trademark filings, the concepts are intended to boost “fun and amusement” as well as “usage in virtual settings.”
CVS’s NFT idea aims to provide “online digital artwork and images; crypto-collectibles and application tokens used and transferred on software as a service; crypto-collectibles and application tokens accessed on platform as a service; providing temporary use of non-downloadable digital media, namely, digital assets, digital collectibles, digital tokens and non-fungible tokens.”