Earlier this year, Sunny Leone announced that she would launch her own NFTs (non-fungible tokens).
Her move into digital assets will make her stand out among Indian actors, who have already gravitated towards digital assets due to international stars such as Ellen Degeneres, Paris Hilton, and Lindsay Lohan.
How does NFT work?
The NFT token represents ownership of a digital product like an image, video, text or song. NFT tokens are unique digital-native tokens and can be used for many things. Public blockchains can be used to track the ownership and trading of these digital goods, providing the needed level of authenticity.
During the first week in November, Amitabh Bachchan will hold a NFT auction. Leonardo has an advantage over others by seeing the sheer potential of the industry first. The future belongs to cryptocurrency and NFTs, and she says, “I’m proud to be able to bring crypto to India and the rest of the world, and deliver an NFT that people can buy and resell.”. As a Bollywood star, I am incredibly excited about making the first NFT collection and that is the exact reason why I am going to such great lengths to make every piece of art an original and unique gift for each person who purchases an NFT.”
It was announced that Sunny Leone will roll out her NFTs – an online collection of curated works available on sunnyleonenft.com.
“I really believe crypto is the future of the world and NFTs give me an opportunity to express myself with art and be able to essentially make each NFT its own unique token which is really exciting. Each one of my NFTs will be 100 percent unique from one another and will have different levels of rarity. We’ll have rare NFT’s, super rare NFTs, and even Ultra rare NFTs. Each NFT will be able to be used later in the future to unlock content and maybe even experiences with me,” the actress says.
“I wanted to deliver an experience where I can express myself with art and also be able to give my fans ownership in this new crypto space that is really changing how I can engage with my fans,” Leone adds. She has also copyrighted herself, which is not common among Bollywood actors.
Sunny was unwilling to disclose which collaborators were involved or how many pieces of art would be auctioned at the event. However, the actress said, “We will announce closer to our release and we will announce it on our discord channel. Right now, we are focused on working with amazing artists from around the globe to put together a collection that will blow you away with its nuance and detail. Each NFT is animated by hand, from the costumes to the backgrounds. You will be able to buy our NFT directly from SunnyLeoneneft.com and all you need is some Ethereum and a metamask wallet. Have your crypto ready, they won’t be available for long!”