These past few years have seen technology advance at a warp speed. Bitcoin and blockchain have enjoyed rapid advances in the past few years.
Specifically, it doesn’t mean solely Bitcoin and Ethereum, or other cryptocurrencies that are available on the crypto market.
Here are some ideas on how brands can benefit from non-fungible tokens (NFTs).
In what ways do brands benefit from non-fungible tokens (NFTs)?
Brands are attracted to NFTs because they are ideal for representing digital files, such as artwork, sound, and video. As well as illustrating virtual real estate and virtual worlds, they can also represent fashion, art, and other creative fields.
Do you see any connection between this and your marketing strategy and your brand?
NFTs have created innovative ways of telling brands’ stories and interacting with consumers — both of which, as you may already know, are essential elements of a successful marketing strategy.
With NFTs, you can:
- Experiences that are uniquely yours
- Increasing brand awareness
- Interaction is encouraged
- Brand awareness and product interest
Sneaker culture is being influenced by digital art
The trend of collecting rare, limited-edition pairs of sneakers like stocks seems natural as rare, limited-edition sneakers have become precious assets like stocks. Sneakers are commonly purchased digitally by resellers and resold before buyers even receive them. Sellers often use screenshots of their order confirmations to describe shoes instead of uploading their own photos to sites like eBay and Grailed.
Sneakers may not come in handy for even the final purchaser. A user might take a picture for Instagram, wear the shoes a couple of times while they are new, and then stock the rest of the sneakers.
As a veteran sneaker writer, Russ Bengston deems sneaker NFTs inevitable. He thinks it’s no-brainer from a brand perspective, in particular. Bengtson stated that shoe-related attention has become less important in the past decade. “Purchasing a shoe these days is undoubtedly about the moment of purchase, flashing it around, and ticking items off a checklist – and these things are nearly all accomplished without actually owning the shoe. When you have a thousand-sneaker collection, you get the same kind of cultural cache without having to worry about where you can keep it. I guess people would be more likely to jump on the bandwagon.”
The new fashion wave is all about sneakers and art
Sneakers may never lose their appeal, but heels and stilettos can be put on hold. Aside from fashionistas, sneaker lovers rule in their own unique way. The fashion could be categorized as funky and reserved for cool kids. Nevertheless, sneakers seem like they are going to be here to stay as hybrids and hypes become even more prevalent. There’s no turning back when it comes to good old kicks, whether it’s during or after the pandemic. A pair of these super-hybrid kicks will not be considered complete without including a pair of athletic sneakers or hip-hop kicks. Keeping an eye on these things will help you become part of the sneaker-daddy community.
The future of digital 3D hybrid fashion
In a fundraising round, RTFKT, a crypto fashion brand based in London, brought in eight million dollars. They are the next big name in offering non-fungible tokens for virtual sneakers. The launch of this collection with the artist Fewocious resulted in $621 pairs selling in a matter of minutes and racking up $3.1 million in sales in March. Jeff Staple, a legend in graphic footwear, also dropped one of the season’s coolest kicks in the form of the Meta-Pig sneakers. With the help of Kiko Kostadinov, ASICS created a range of sneakers with lucid colorways and technical features that were available on farfetch.com during the launch of the Hyper ShockTM range. Philipp Plein is on a mission to keep dropping the coolest vibes through all of his collaborations, taking the sneakers game to a whole new level with the brand’s newest and most innovative technology. Jordan kicks is bringing new life to two more of Russell Westbrook’s iconic sneakers. The Zero.4 range, along with the Jordan Zion 1 “Gen Zion” for generation Z, new from Jacob Rochester and Laci Jordan, features all-new neon colors. There is no match for Gotham Nights’ sneakers on the court of urban gear, which come in a multitude of colors with an unmatched flair and swag. With these highly fashionable, athletic strap sneakers, you’ll bring your shoe game up to the next level. With one of the most visually striking and amplified Air Force 1 designs inspired by energy patterns radiating from the earth, and with a side vis air unit that holds 200 % more air than before, Travis Scott pays homage to the sneakers’ community. With new collections like Nike Tech-pack and Air Max that are designed to keep you comfortable through every walk, run, and workout in life, Nike is also revolutionizing the sports scene with its latest set of sneakers. Eduardo Amoroso, the young and talented designer of this Mizuno-GCDS collaboration, showcased a funky, cherry-coloured cabinet to promote the range as another collaboration of stylish sneakers this summer.
India’s sneaker art scene
Known to do some of the coolest artwork on all sorts of sneakers, such as animation, digital printing, and hand-painted graffiti, Chaitanya Dixit from India is someone you should check out. As a result of Chaitanya’s growing presence on the sneaker scene in India, he gained more recognition in a short period of time. These artists’ passion for creating shoes that reflect each individual’s personality and passions seems to be gaining popularity among celebrities and celebrities of the young and stylish Bollywood scene. Sports fans and athletes wore this shoe before it became the next big fashion trend. Taking photos of sneakers is one of the latest trends in Art & Design. The latest trends are allowing the impossible to meet with the newest 3D artwork style. The upcoming kicks of 2021 will blow your mind. These unique futuristic footwear designs are effortlessly transforming physical fashion into virtual fashion, and you won’t want to miss out on any of them.
NFT in the sneaker industry
NFT is a type of material that is used in the sneaker industry. It is a plastic-like material that is made out of plant-based oils and fibers. Its use has been known to have a major impact on the sneaker industry, with companies being able to produce products for a much lower cost. Here, we’ve seen why NFT has been an important part of the sneaker industry and what some of the reasons are.