“TikTok Top Moments,” TikTok’s first officially minted in NFT collection, will debut this fall, beginning with digital collectibles from Lil Nas X next month.
Six TikTok films will be available as one-of-a-kind NFTs, as well as a series of limited-edition NFTs based on cultural moments from the short-form video platform. NFTs (non-fungible tokens) use distributed blockchain technology to certify ownership of digital assets — they’re essentially virtual copies of tangible items like artwork.
With artist Rudy Willingham, Lil Nas X will be the first to release one-of-a-kind and limited-edition TikTok NFTs, which will go on sale Oct. 6.
Rudy Willingham’s popular stop-motion video of the artist’s “Montero (Call Me By Your Name)” will be featured on the single-edition Lil Nas X TikTok NFT. Each of the 81 frames in the TikTok movie (watch it in this link) showcases Willingham’s characteristic cuts against a background that, according to TikTok, “reflects a different facet of [Lil Nas X’s] mind.”
Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante, and Gary Vaynerchuk are among the other creators releasing TikTok NFTs, collaborating with NFT artists such as Coin Artist, x0r, RTFKT, and Grimes.
The limited-edition NFTs will be driven by Immutable X, which promises to be the first carbon-neutral Layer 2 scaling solution for Ethereum. The single-edition NFTs will be available on the Ethereum blockchain, while the limited-edition NFTs will be powered by Immutable X. Through the end of the month, a series of weekly drops will take place via a special part of Immutable’s website, following which the NFTs will be minted and traded on Immutable X.
The proceeds from the NFT sales, according to TikTok, will “primarily” go to the creators and NFT musicians participating, as well as charity.
Nick Tran, TikTok’s global head of marketing, said, “As the creator economy continues to grow, we’re continually looking for new and innovative ways to support our creators.” “Fans can now own a TikTok moment that shaped the internet while also supporting some of their favourite creators.”
From Oct. 1 to Nov. 5, each TikTok video in the collection will be shown at “Infinite Duets: Co-Creating on TikTok,” a new exhibit at the Museum of the Moving Image in Queens, N.Y.
CurtisRoach’s “Bored in the House” quarantine anthem with an NFT created by Coin Artist; a collaboration between robot rapper FNMeka and virtual shoe and collectible creator RTFKT that features real-life brothers Brandon and Chris Le; Gary Vaynerchuk, Jess Marciante, and x0r with an NFT based on Marciante’s most-stitched video on TikTok; and a collaboration between robot rapper FNM
TikTok revealed earlier this week that it has surpassed one billion monthly active users globally.