When you think of Digital Marketing, there are a few big players that come to mind. Everyone knows Google, Facebook, and YouTube. What most people don’t know is that Covid 19 is also a big player in the Digital Marketing industry. If you are not marketing your product online, you are missing out on a lot of potential. Social media is becoming a driving force in business. There are plenty of people who want to use the internet for their businesses and more people are using it to purchase products and services. With that in mind, this blog looks at how important digital marketing is for businesses of all sizes and how it can improve the success of your company.
- Increase in Usage of Internet
As the world becomes more and more reliant on the Internet, digital marketing and online businesses have become integral to everyday life. They have also become a new battleground for brands, particularly those that are competing in the video-sharing platform space. With an increase in competition in the market, it is important for brands to realize that it is imperative to be in front of their target audience to move ahead. From the continuous surge in the number of people spending time on the Internet, brands need to be visible to their target audience. There is a growing number of people across the world who are now consuming videos online. This has not only led to a spike in the number of views on YouTube but also the number of businesses that are able to stay afloat on their target audience’s screen.
2. Brand Recall
In the modern day and age, it is no longer enough to have a brand just as good as your competitors. It is essential to take the competitive advantage and utilize it to create brand recall and keep your business relevant in front of the target audience. If you are a digital marketer or a business owner, then you might be looking for a way to gain more traffic to your website and create brand recall. The current trend in the market is the advancement of digital marketing and online businesses. If your business is not on the forefront of this technology, it will lose out on potential customers.
3. Consumer Behavioral Shift
With the changing economy, families are staying at home and spending their free time at home. Now that they are home, they have the luxury of time to research and make purchases from blogs. When you have the ability to reach your audience in this way, it is a big opportunity. Recently, there has been a change in the world that affects many people. There has been a shift in the way people interact with one another. Technology has changed the way that people make purchases and this has been the cause of a whole market shift. The idea of going to a store or getting your goods at a retailer has been wiped out due to these new technological changes. People now prefer buying goods online and getting them delivered to their doorsteps.
4. More Focus on Pay-Per-cCick (PPC)
If you are an online marketer, you will probably have heard of the “corona” blackout. It is the temporary suspension of advertising due to the shortage of inventory. This has been a long-term problem for online marketing, but it will now be more of a blessing than a curse. Because there is a limited supply of inventory, companies are now scrambling to get their ads in front of potential customers. This can lead to more pay-per-click (PPC) clicks and conversions, especially on Facebook. The recent rise in popularity of the PPC (Pay-Per-Click) platform has left marketers with a complicated decision to make. Many companies are willing to increase their spending on PPC ads in order to get higher yields. The decrease in supply on certain channels such as Google Ads, Twitter Ads, and Facebook Ads have also made this decision more complicated.
5. Webinars and Webcasts
Online webinars and webcasts are becoming more and more popular with people as they prefer this type of content to read, watch, or listen to. This is not only because people are able to do it at their convenience but also because it is engaging. Webinars and webcasts are the most engaging type of content today. Stats show that more than 80% of users prefer watching brand videos rather than reading their blogs or scanning through their social network text updates. With webinars and webcasts, you can engage with your audience and get new sign-ups and sales, eventually.
Today’s society is more and more reliant on technology. There are many benefits of this, but there are also many risks. With such a reliance on technology, there is an ever-increasing need for digital marketing and online businesses. When it comes to online marketing, there are many different avenues that can be taken. Exploring them to their full potential during this pandemic is imperative.