IOI
Maqbool Fida Husain was unquestionably one of the most important individuals of the twentieth and twenty-first centuries. He was an inspiration, an icon, a maestro, and the most visible face of Modern Indian Art. His talent showed itself in multiple genres – painting, sculpture, sketching, video, and literature – to construct an unique globally acknowledged repertory. He was known as ‘The Barefoot Picasso.’
Hefty Art, an initiative by Hindustan Talkies, a new-age media content company transforming entertainment across e-sports, games, and blockchain technology, Hungama, one of the largest digital media entertainment companies in South Asia, and Polygon, the leading platform for Ethereum scaling and infrastructure development, have exclusively partnered with The Estate of MF Husain, the of the of the of the of the of the of the of the of the of the of the of the of the of the of the of The partnership began with the artist Owais Husain, son of MF Husain, unveiling Hefty Art as the official NFT partner for the first-ever NFT tokens of art by MF Husain in the video below.
The organisation, along with Hefty Art, will soon announce its first NFT of MF Husain’s art piece – Fury, as the legitimate owner of the artist’s intellectual property rights.
This much-anticipated auction of genuine collectibles would kick off a series of drops from other world-famous artists who would appear in the Hefty Art Metaverse. The relationship with the MF Husain Estate fits in well with Hefty Art’s objective of increasing user involvement as they purchase some of the world’s most high-end artworks from renowned worldwide artists. Hefty Art aspires to become the largest curated marketplace for the transfer of all types of art into the blockchain.
Hefty will further assist the expansion of the Hefty Ecosystem by cooperating with eDAO, an entertainment and creator-focused eDAO, allowing users to interact and engage with their favourite celebrities and artists. Hefty Art celebrates the richness and diversity of art and culture around the world, with more high-end works on the way.
“We are happy to associate with the MF Husain Estate and carry forth the legend’s legacy and artistic accomplishments in the digital domain,” Neeraj Roy, Managing Director Of Hungama, said of the partnership. NFTs represent a new vista of possibilities for artists to promote their work on a worldwide scale like never before, revolutionising how they are seen today.”
“Deepa and I take delight in magnifying the world of entertainment with its breakthrough into Gaming and now the Blockchain,” Ashish Chowdhry, Co-Founder, Hindustan Talkies, said of the partnership. The move to Web 3.0 has ushered in a whole new universe of possibilities. We expect their art to fly even higher as their thoughts and inventions evolve. This partnership allows Hindustan Talkies to support new artists and expand our vision across platforms and countries.”
“My father, in his lengthy and successful career, had a pulse on innovation and what was to come next,” Owais Husain, Representative, Estate of MF Husain, said of the association. As an artist, I am delighted and excited to present my father’s renowned artworks in a new light through NFTs on Hefty Art. Husain transformed the face of modern art in India with the sweep of his paintbrush, cementing his position in history. This move, in particular, I believe, will have a comparable effect, as it positions itself to play a critical role in the global change of art markets.”
Hefty Art is yet another vertical under the Hefty Metaverse destined to determine the future of entertainment, following the recent news of Hefty Entertainment’s partnership with T Series.
